Get Social: The Ultimate Online Marketing Guide For Social Good
Author
Caroline Eaton and Meg Rulli
Author Bio
We are Caroline Eaton and Meg Rulli, co-founders of ModMark Group – a boutique online marketing agency working with social good companies to grow their communities and expand their global impact.
We’re social media marketing professionals addicted to bold messaging, thinking differently, and standing out online. We started ModMark Group with the goal of helping companies make a positive impact online. Since starting ModMark Group, we have helped nonprofits, for-profits, and startups within the social good space raise awareness of their organizations through social media management, content writing, PR Outreach, and a wide variety of community building initiatives.
Description
From working with a variety of social good clients, we understand that your time is limited. You don’t have 8 hours a day to dedicate to your social media marketing – and your budget is limited too. You may not have the funds to hire a consultant, but you can learn the key strategies to execute the best practices to help your message spread.
We have developed Get Social to make social media management a little easier for you and your
organization. In this book, we discuss the best practices for the “Big 4” – The most popular social media platforms amongst social good organizations: Facebook, Twitter, LinkedIn, and Google+. We also share with you some pro tips that will allow you to rock it on social media in less than one hour per day… all without spending a dollar on advertising or social media tools.
This book will help you:
– Save time and money while expanding your impact – covered in 80+ pages of social media advice for social enterprises
– Become a thought leader in the social good space with actionable tips you can instantly implement
– Make your message stand out online with the help of our in-depth chapters on Facebook, Twitter, LinkedIn, and Google+
Book excerpt
You know getting your organization active on social media is important. But do you know that developing strong brand awareness can be done easily (and cheaply)?
Whether or not you already have social media accounts setup or you are entirely new to the world of social media, before you take one step further in the world of tweets and hashtags, you need to develop a social media strategy for your organization.
This will not only help you solidify your organization’s mission and goals, but it will ensure that your messaging and voice across social media platforms is consistent, no matter who in your organization is contributing to your social media accounts.
Before starting any social media outreach, we always sit down with our clients to map out a plan. We begin by identifying (in detail) the following items:
» What does your organization want to get out of it’s social media engagement?
» Do you want to find and gain new customers?
» Do you want to be seen as a thought leader in your industry?
» Do you want to build an online community of changemakers that align with your organization’s mission?
» Do you want to fundraise and attract new donors?
How about all of the above?
Fantastic… but start slow! You can’t do everything at once on social media…. well, you can, but it won’t be all that good! Pick one goal at a time to focus on. Whatever your goals are for your social media efforts, map them out, prioritize, and then build a strategy with these goals in mind.
In addition to mapping out your social media goals, you should also identify (if you haven’t already done so) your overall goals for growth as an organization. Where does your company want to be in 2 / 5 / 10 years? By bringing these long-term growth goals to light, you will be able to map out how your social media strategy will play a role in your organization’s growth plan.
Now that you have your goals for social media outlined, it is crucial to map out where you should be focusing your efforts online, and how to best go about focusing your social media strategy.
Identifying your organization’s elevator pitch is no longer going to cut it. In today’s world, we don’t have two minutes to describe our business to someone…we have 160 characters (the length restriction of Twitter bios).
Instead of perfecting your pitch, perfect your brand’s messaging and core values. Defining the messaging that you want to have online will not only get you back to the roots of your organization, but it will help you determine the overall thesis of your social media engagement.
The best way to do this is to ask yourself the following questions below – and then use them to map out your targeted outcome for your organization’s unique social media strategy:
Questions to ask to craft your message:
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