Actually, Twizzlers were invented by BF Goodrich in the 1940's. They were making tires for B17 bombers and one of the byproducts was 100,000,000 gallons of toxic goo that they stored in a retention-pond behind the factory. It sat and gelled after the war while they decided what to do with it. The neighbors began complaining that it was an eyesore so they threw in a bucket of Red Dye #3 but the complaints continued.
By the time the 1950's came America was so excited about plastic products (frizbees, hula-hoops, etc) that they test-marketed the red goo as a food snack for kids, and POOF-- it was an instant hit!
They never made any more of the stuff and have slowly been draining the pond for the past 50 years, pleasing their neighbors while making themselves very rich men along the way.
And that, is the rest of the story....