How to Create a Successful Writing Blog
It’s a no-brainer that writers need a presence on the web these days. Even the best-selling authors have a place to showcase their work. Myspace and Facebook are two excellent sites for developing writers to make it easy for people to access a writer’s work, but when it comes to writing on the web, should a writer go with a blog or a website?
Blog. If you go with static content, you can still use a blog, but the most beneficial thing about this tool is the ease of updating the content. With a few clicks, updating your blog with new original content is straightforward. The more you edit and develop original ideas, the easier it is to get placement in search engines, have people find and read your work, come to like how you write, and develop a relationship with you as a reader.
If you’ve read anything I write for this site, you know I can’t let an article go without some advice. There are two types of writer’s blogs on the web right now. The first is the mind spilling “This is what I think and did today blog.” This blog covers all topics and has no specific theme, rhyme, or reason other than to be about the author. It works fine if you are already famous.
If you want good search engine placement, you want to always write on 1 (yes, just 1) subject. I know that’s hard to do, but 20 articles on a blog about science fiction writing will USUALLY bring you better placement than 100 generic posts mixed in with 20 sci-fi articles. These search engines are sophisticated, but they have a 1 track mind. Find what people are asking for, and that is it. Do not speculate about what you think they want, but give them precisely what they ask for.
My suggestion (and again, I always have 1 I know) is that you create a blog that centers on your genre of writing. If you write Science Fiction, write about Sci-Fi, watch Sci-Fi on tv, your Sci-Fi friends, your trip to the Sci-Fi world where you bought a Sci-Fi mug with some Sci-Fi shaving cream and Sci-Fi hair rollers, and Sci-Fi slippers. You get my point. The most important thing you can do is have a site where people can find you and your work when looking for YOU.
The second (and almost as important) thing you can do for yourself as a writer is to develop a site where people find you and your writing. It isn’t easy, and you’ll only do it if you stay on topic. Also, grab all the links from others who like your writing. It helps if they are on the same issue too.
Now, I know that writers like to write (well, some do). They tend to want freedom and not be tied to one subject. It’s understandable. Okay, so I have two websites. One where you are the writer who writes a journal/diary and tries to take the internet by storm by being witty and funny and, of course, well-written, and have the other website be about you as a writer and your work.
If you think of the web as a big brain, and you are the waiter trying to feed the big brain, you wouldn’t show the big brain pictures of your cutie cat named Fluffy to make the big brain hungry. No, you would repeatedly show it a picture of a cheeseburger until it couldn’t resist it anymore.
I know what you say: “But other people are making a living off their blogs, and they talk about all kinds of stuff.” Yep. It is the point I’m making. Those people are bloggers, not writers, pushing a specific product. They are just pushing themselves and their blog. Many times they don’t have any other effect. You do. You have a book or some other publication. You can be a blogger and a writer, but to be both on the same site usually makes a mess